Industry: B2B Supplier
Churn analysis & Lifetime Value prediction

Client:

Online gaming company

Situation:

  • manual estimation of marketing campaigns’ effectiveness
  • high cost and low precision of the campaigns
  • incomplete understanding of the customer acquisition process

Solution:

Time series analysis and predictive modeling

Business Value:

  • increased sales and profit to cost optimization
  • savings from improved effectiveness of marketing campaigns
  • a better understanding of the client profile
Churn analysis and Lifetime Value prediction