Industry: Banks, Banking
CRM notes analysis


A bank


  • teleconsultants reaching out to customers and inputting notes into the CRM system
  • a basic model for text processing with unsatisfying accuracy
  • unsatisfactory effectiveness and predictability in terms of sales


a Deep Learning classification model based on LSTMs

Business Value:

  • increased sales through more effective information extraction from CRM notes
  • a better understanding of the solution after knowledge transfer sessions
CRM Notes Analysis